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BC 370: Public Relations

Credit Hours: 3
Estimated Hours Per Week: 7

Overview

Through an overview of the field of public relations, you will examine the various tools, techniques, and technologies employed in successful public relations programs. Group and individual projects will be based on the examination and analysis of case studies.

Learning Outcomes

Upon successful completion of this course, students will be able to:

  • Use public relations tools and new technologies.
  • Analyze ethical issues regarding public relations programs.
  • Develop and implement an effective public relations plan.

ENROLLMENT
To enroll in this course, please complete the online application.

Required Texts
BC 370 texts are available from the JIU/MBS bookstore