MBA 502: Economics and Competitive Strategies

Overview

In this course, you will develop skills for formulating and implementing a competitive economic strategy. By working through the economic analysis of organizations and their competitors, you learn to develop techniques for analyzing how organizations design, develop, and sustain competitive advantages over time.

Learning Outcomes

Upon successful completion of this course, students will be able to:

• Define competitive strategy and its role in today's marketplace.
• Identify and articulate the key economic factors to building a competitive strategy.
• Demonstrate a working knowledge of competitive strategy concepts by identifying, analyzing, and proposing improvements to the competitive strategies presented in various case-based scenarios.

Required Texts
MBA 502 texts are available from the JIU/MBS bookstore