MBA 505: Marketing Management

Credit Hours: 3

Estimated Hours Per Week: 16

Overview

Both e-commerce and the global marketplace are changing the nature of marketing. This course presents such essential concepts as market research, buyer behavior, and market segmentation in the context of the new global and electronic marketplace.

Learning Outcomes

Upon successful completion of this course, students will be able to:

Identify and list a variety of avenues for gathering and disseminating marketing information.
Develop a marketing strategy that utilizes appropriate technologies.
Research market profiles and present avenues by which they can be reached.

ENROLLMENT

To enroll in this course, please complete the online application.

Required Texts
MBA 505 texts are available from the JIU/MBS bookstore

Questions? Let us call you. Request Info

It is currently outside of our normal business hours.

Business hours are 7:00AM-8:00PM Monday-Thursday, 7:00AM-5:00PM Friday, and 8:00AM-12:00PM on Saturday. All times are in MST.

Please feel free to request further information at this time.

Admission Application

MBA 505
Content Expert
Rashi Glazer, PhD

Professor, Walter A. Haas School of Business, University of California, Co-Director of the Berkeley Center for Marketing and Technology, and Director of the Berkeley Portfolio of Marketing Management